The founder set out to create safe cleaning solutions for her son’s sensitive skin that were simple to use (and actually worked). And as a former fashion editor, she wanted them to look and smell amazing.
All of the ingredients are of the highest quality and our formulations are designed to be highly effective, while maintaining product safety and stability.
Free from non-sustainable Palm Oil derived ingredients
Free of the following harsh chemicals: ammonias, bleach, dyes, formaldehyde, parabens, & phthalates
98% (or more!) Naturally Derived: See each product page for full ingredient disclosure.
100% Cruelty-free: Our products are NEVER tested on animals.
100% Natural: Products listed as 100% natural (such as our Best in Show) are fragranced with only essential oils.